A Deep Dive Into the Craft of Storytelling

Ever been afraid of your audience falling asleep during an important presentation?

Colleen Stewart, President of Perfect Pitch and author of The Story Compass has quite literally had her audience fall asleep, leading her to pursue a career in storytelling! Colleen has spent years diving into the importance of storytelling and why leaders should care to develop this skill. She realized presenters were often too quick to jump into the “what” of a presentation before establishing the “why”. Great leaders know answering the “why” is the key to having your audience pay attention to the “what” and “how”.

Tune in to hear our host Ken Evans and Colleen Stewart discuss how leaders can make the shift from being afraid their audience isn’t listening to confidently knowing they’ve got the room where they want.

Guest Bio:

Colleen Stewart has a bachelor’s in journalism from Carleton University and over a decade of experience teaching the art of storytelling in business communications. She is the Co-founder and Creative Director of Perfect Pitch Consulting Group where she helps businesses connect with their target audiences by telling their unique business stories. Perfect Pitch works with some exciting clients like Bayer, The Home Depot, Big Rock Brewery, Husky Energy, ATB Financial, and Avon. Colleen is also the author of The Story Compass: Navigating Through Uncertainty in Your Business, now available on Amazon.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.


A Deeper Dive into Real Estate Marketing with Branick Weix, Co-Founder and CEO of Aryeo

The Pivot – Branick Weix

In this episode we speak with Branick Weix, the founder and CEO of Aryeo, a leading Boston-based content management platform for the real estate industry.

The unknowns brought on by the pandemic required those in the real estate industry to quickly pivot their business practices to adapt.

Join us in this episode to hear Ken and Branick discuss marketing strategies in the real estate industry and how Branick and his team are successfully finding their niche in this industry and finding new ways to help brokers, agents, and photographers.

Guest Bio: After years spent learning the ins and outs of real estate photography, Branick co-founded Aryeo in 2019 with former real estate photographers Matt Michalski and Brendan Quinlan. The team is focused on streamlining real estate content for photographers, agents and brokers through effective business and content solutions. As a tech entrepreneur and 2021 member of the Forbes Technology Council, Branick is on a mission to bring fresh innovation to the world of real estate technology.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.


Fostering Inclusion and Diversity, Anne-Marie Pham, Executive Director, CCDI

Fostering Inclusion and Diversity

In this episode, we’re joined by Anne-Marie-Pham, Executive Director at Canadian Center for Diversity and Inclusion (CCDI).

Events over the past year have brought inclusion and equity to the forefront of many of our hearts. Now, organizations are working towards adopting an approach that ensures that all employees and their audiences feel like they belong, especially BIPOC professionals Creating a workplace that is not only collaborative but is also a safe space to share inputs and insights is the need of the hour.

Tune in to hear Ken and Anne-Marie discuss how organizations can work towards inclusivity, diversity and equity and better their understandings of the essence of this very important work.

Guest Bio: Anne-Marie-Pham is the Executive Director at Canadian Center of Diversity and Inclusion (CCDI). She has worked with diverse communities and workplaces for over 20 years and has a deep understanding of issues and opportunities related to diversity and inclusion. Anne-Marie specializes in mobilizing, educating, and sharing the latest research and promising practices on equity, diversity and inclusion in the workplace.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.


The Pivot - Lisa Covens

The Pivot – Lisa Covens

In this episode, we’re joined by Lisa Covens, Vice President at Canadian owned market research and analytics company, Leger.

In recent years there has been a growing demand for data driven marketing solutions, which has only increased with the societal shifts triggered by the pandemic crisis. To build effective marketing strategies and successfully reach target audiences, it’s essential to know how research trends are changing and how to find quality data.

Tune in to hear Ken and Lisa discuss how the rise of AI has changed data collection and what marketers can expect working with market research and analytics companies in the months and years to come.

Guest Bio: Lisa Covens is Vice President at Leger, the largest Canadian owned market research and analytics company in Canada. With over two decades of experience focusing on research for the purpose of public relations campaigns, Lisa shared her insights on changing trends in research and analytics.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

 

 


In the

In the "Now" of Leadership

In a year that has brought on new challenges for industries across the globe and completely changed the way we work in teams; has the way we lead changed? And what does it take to be an effective leader today?

Find out in this latest episode of the Pivot where Ken is joined by Alain Hunkins to open the curtains on leadership in 2021.

Alain is the CEO of Hunkins Leadership Group and recent author of Cracking the Leadership Code: Three Secrets to Building Strong Leaders. With 20+ years of leadership coaching under his belt, Alain shares his insights on how leaders can build collaborative workforces, why leaders must make their implicit assumptions explicit, and how intention plays a role in more effective leadership.

Whether you’re heading an organization or just looking for a new way to better your leadership in your everyday, tune in!


The TikTok Generation

In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating its user base. Many have turned to TikTok as their main source of entertainment during the pandemic, and now brands are starting to catch on.

Angela Nader, Head of Beauty and Luxury Partnerships at TikTok joins us in this episode to discuss how brands can be successful on the platform, the companies she feels are doing it right, and how brands need to shift their marketing strategies to cater to well-informed and well-researched Generation Z.

The views, thoughts, and opinions expressed by Angela in this episode of The Pivot are entirely her own and have zero affiliation with TikTok and are not representative of the views of the company.

 


A marketer’s role in DEI efforts for brands

Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it?

As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into the expertise of marketers when it comes to marketing DEI?

Tune in as we discuss this and more with Susan Diaz, CEO and Editor-in-Chief at c+p digital and Rohini Mukherji, Vice President of Integrated Communications at APEX PR.  Susan and Rohini co-host the recently-launched podcast, ABCDEI, which explores the topics of diversity, equity and inclusion through stories of distinct and powerful lived experiences.


Communicators as the conscience of a brand

Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to navigate a global pandemic and ongoing social justice issues, marketers and communicators have risen to the challenge in an effort to adapt to the situation quickly, and help inform decisions to maintain public trust.

In this episode of The Pivot, we chat with Russell Baker, president of IABC/Toronto. Part of his mandate is to modernize the Toronto Chapter – by placing an emphasis on data to help inform decisions. Tune in to hear the discussion on Russell’s mission to modernize the profession, the IABC’s DEI initiatives, and his key learnings on being a communicator during the pandemic.


Keeping up the dialogue on DEI

When thinking about initiatives to foster a more diverse and inclusive workplace, it’s promising to see that it’s become more of a priority for brands and organizations. The ongoing conversation of DEI will only lead to tangible change – and we remain optimistic it will lead to more representation of diverse voices.

In this episode of The Pivot, we chat with Cam Gordon, head of communications at Twitter Canada, and founder of The Communicators Collective. We’re also joined by Oindrila Hazra, a member of the collective and communications manager of Softchoice. Tune in to hear the discussion on DEI in communications, the need for diversifying who we communicate to, and how driving inclusion can empower employees. Plus, Oindrila shares her hard fought journey to landing a job in communications after immigrating to Canada from India.

Founded in 2020, The Communicators Collective is based on the need to better reflect the diversity of our country in terms of its culture, demographics, and geography in our sector. The collective is also fostering open access to tools, networking opportunities, and dialogue among communicators from all levels and background.


Why we need mentors, especially now

Representation matters. No matter what industry, having diverse voices and leaders shows there’s a path to leadership for all. When it comes to mentorship, there’s a ton of value in having young professionals of diverse backgrounds having a mentor who looks like them and may have shared similar experiences. And for this to happen, we need platforms that bring people together to share their experiences, especially in a time where we may feel more disconnected from our peers more than ever.

In our first episode of Season 5 of The Pivot, we’re joined by Daanish Ahamed, Founder of PR Ramp, to discuss the inspiration behind PR Ramp, creating its flagship mentorship program and the importance of having diverse voices speak about their experiences to up and coming communications students.

PR Ramp, a Toronto-based public relations association helping students and recent grads jump start their career in communications. Founded in the summer of 2020, PR Ramp’s flagship mentorship program connects newcomers with communication practitioners for a one-hour session over Zoom.