SickKids’ $1.3b fundraising supernova: VS Limits
In 2016, SickKids Foundation launched the largest fundraising effort in the history of Canadian healthcare. Lori Davison, Vice President of Brand, Strategy and Communications at SickKids Foundation and one of the masterminds behind the $1.3 billion VS Limits campaign joins us to explain how her team created an integrated marketing campaign that changed the charitable sector forever. Hear about how on this first episode of The Pivot.
The Pivot podcast peels the onion on today’s marketer – tear-free
How do you creatively manage mass change without dinging your brand’s credibility?
TORONTO, ON, January 17, 2019 – Data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue launched in fall 2018, showed that a surprising number of Canadian marketers have been slow to respond to the proliferation of digital media and the so-called disruptors.
Newly launched podcast, The Pivot, aims to dive deeper into that data, bringing qualitative insights in an engaging format to the CMO Lab™ project. Every two weeks, host Ken Evans, Managing Partner at APEX Public Relations and ruckus Digital, is joined by senior industry professionals and marketing experts to discuss the evolving role of the CMO and the art and science of marketing generally. The podcast also puts a particular spotlight on the organizational, as well as behavioural barriers senior marketers face in engineering brand “pivots” within their organizations.
“A third of marketers are breaking new ground, disrupting and using integrated communications to create a whole new programing to engage their target audiences” said Evans. “Amplifying and increasing integration across brand reputation, creative, social and beyond is evidently one of the biggest challenges marketers face and this podcast is aimed at helping them discover news avenues for success.”
In addition to sharing ongoing quantitative and qualitative research from CMO Lab™, The Pivot will feature first-hand insights from top Canadian and global marketers highlighting how they are responding to change. The first episode features an interview with Lori Davison, Vice President of Brand, Strategy and Communications at SickKids Foundation who discusses the very successful Sick Kids VS campaign and how it has brought new energy to the foundation.
The Pivot is available on all major podcast platforms and at CMOLab.ca.
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About the CMO Lab survey
The online survey, conducted in May 2018, polled 100 Canadian CMOs or other decision makers in the marketing function using Maru/Blue’s Maru Voice Canada online panel.
Additional details are available at: www.cmolab.ca
About APEX Public Relations and ruckus Digital
APEX and ruckus Digital represent a collective of experienced, smart and creative communicators. Our unmatched 20-year track record of award-winning campaigns, client retention and client satisfaction are a testament to our ability to get it right, over and over again. Our work extends to all sectors, with a concentration on consumer brands, corporate and B2B, technology and reputation management. The key to our success is a fusion of senior level strategists, creative ideas, a passion for our work, client collaboration and a disciplined focus on achieving results that impact our clients' bottom lines. For more information visit www.apexpr.com and www.ruckusdigital.ca.
About Maru/Blue
Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers.
Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum, both an excellent source for business to business research. Maru/Blue also recently announced the launch of its exclusive Qualitative Community and acquisition of Hispanic panel Tú Cuentas.
APEX PR/ruckus Digital media contact
For further information: Kenneth Evans at kevans@apexpr.com / 416-934-2114
