Results


Are Canada’s marketers keeping up with the pace of change?

Download our CMO Lab™ Whitepaper and Research Results Now

Over the last decade, the Chief Marketing Officer has become one of the most influential roles in an organization, but new technologies and shifts in consumer behaviour have changed the game. Amid this disruption, marketers find themselves in a new reality where conventional approaches no longer deliver the audience, engagement or impact that brands need today.

So, how are Canada’s marketers keeping up?

That’s the question we set out to answer with a recent survey of Canadian CMOs and senior-level marketing decision makers, together with our research partner, Maru/Blue.

Download our CMO Lab™ Whitepaper and Research Results Presentation now to learn more about this and other challenges facing marketers today.