The importance of visuals in today’s marketplace and how marketers continue to miss the mark

To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand – If one of these components is missing, the impact of the other is lost. The focus of all marketers should be on bringing a more visual approach to content, as well as well as processes. Xenia Muntean of Planable joins us to discuss the launch of the platform and the importance of an integrated strategic plan.