How brands and agencies can better choose the right influencer and work with them more effectively
Circumstances related to transparency, editorial integrity and ethics, are now shifting the whole ground within the influencer category. The way in which brands work with influencers has changed and will continue to shift dramatically over the next few years. Tune in as Barry Choi, a personal finance and travel influencer discusses the growth of his own personal brand and outlines how agencies and brands can better choose the right influencers and work with them more effectively to achieve better results.