The TikTok Generation

In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating…


A marketer’s role in DEI efforts for brands

Some may have the perception that the “marketing” of DEI initiatives is – by default –…


Communicators as the conscience of a brand

Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if…


Keeping up the dialogue on DEI

When thinking about initiatives to foster a more diverse and inclusive workplace, it’s promising to…


Why we need mentors, especially now

Representation matters. No matter what industry, having diverse voices and leaders shows there’s a…


An e-commerce experience like no other

In the spirit of staying connected to the wider world (as we continue to stay put in our…


Why location data matters

A discussion on using data to understand our neighbourhoods There’s a lot to consider when going…


Exploring the mindset of younger generations

A conversation on marketing amidst entrenched and systemic social challenges, juxtaposed with the…


Delivering an effective education experience in the COVID-19 era

Well before the COVID-19 pandemic, education technology was gaining rapid influence with educators,…


Arts in the time of COVID-19 and Black Lives Matter

As a society, we have spent considerable time lamenting the brutal impact the coronavirus has had…