The TikTok Generation
In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating…
A marketer’s role in DEI efforts for brands
Some may have the perception that the “marketing” of DEI initiatives is – by default –…
Communicators as the conscience of a brand
Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if…
Keeping up the dialogue on DEI
When thinking about initiatives to foster a more diverse and inclusive workplace, it’s promising to…
Why we need mentors, especially now
Representation matters. No matter what industry, having diverse voices and leaders shows there’s a…
An e-commerce experience like no other
In the spirit of staying connected to the wider world (as we continue to stay put in our…
Why location data matters
A discussion on using data to understand our neighbourhoods There’s a lot to consider when going…
Exploring the mindset of younger generations
A conversation on marketing amidst entrenched and systemic social challenges, juxtaposed with the…
Delivering an effective education experience in the COVID-19 era
Well before the COVID-19 pandemic, education technology was gaining rapid influence with educators,…
Arts in the time of COVID-19 and Black Lives Matter
As a society, we have spent considerable time lamenting the brutal impact the coronavirus has had…